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Essentials of Patents by Andy Gibbs, Leverage patents as a powerful competitive business tool Employ powerful new patent strategies for marketing, R& D, and finance managers Exploit patents to slash product time-to-market and boost profits Implement the best intellectual property asset management (IPAM) software solutions ESSENTIALS OF PATENTS Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents. " Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems." – Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company " At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context." – Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office " ...compelling, ‘ how-to’ manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly toeach role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America.
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